MISSION & VISION
Our mission is the fundamental reason for the Surfinia® brand to exist, and guides and inspires our organization. Together with the mission and vision from Suntory® and MNP flowers we came to a relevant mission and vision for the Surfinia® brand of its own.
‘To create harmony with people and nature. Growing for good. The bigger we are, the greater our positive impact can be. We will grow to become a company that always benefits its community. By doing good things for society and the environment, we will help make a better, brighter future.’ (Suntory®)
‘To contribute on creating a beautiful and healthy environment for people, flora and fauna to flourish. Quality is the key. We want to grow and give people plants with value for money. We want to innovate and improve our products but also each individual by learning and being challenged every day.’ (MNP flowers)
“To help creating a colourful and surprising environment where people, flora and fauna can flourish and be guaranteed of the highest quality”
“We want to create more long-lasting crops that give people the opportunity to enjoy there plants for a long time. With this mindset we hope to bring more colour and mind blowing flowers into every garden and city.”
The new Surfinia®
With its strong garden performance, spectacular free flowering habit and it’s superior weather tolerance, Surfinia® stands for quality that is still top of the bill. To emphasize this premium standard, a new brand identity is developed. A beautiful new feeling, that corresponds with the high standard perception of this extraordinary plant.
The brand logo that has been designed for Surfinia®, consists of a shield, topped with a crown. Symbols that perfectly communicate the identity by enhancing the royal feeling of this high quality brand. The purple and bright pink brand colours are specially selected to give Surfinia® its premium touch. The colour purple is often associated with royalty, nobility and grandeur. It also represents the meaning of extravagance, creativity, wisdom, luxury, peace, independence and magic. Hence, pink is seen as the universal colour of love. Together the two colours perfectly fit the identity of Surfinia® worldwide: a beautiful, strong, high quality plant that fits all. Every person. Every garden. Every city.
Surfinia® is a brand and registered trademark of Petunia x hybrida, bred by the Japanese breeder Suntory Flowers Ltd. ‘
Surfinia is an official registered worldwide trademark by the World Intellectual Property organization (WIPO). That’s why you will always see the official trademark sign behind the logo.’
not every Petunia is a Surfinia®!
People often ask what is the difference between Surfinia® and Petunia. The answer is simple.. Every Surfinia® is a Petunia, but not every Petunia is a Surfinia®. Worldwide, many Petunia varieties are available on the market. But none of them are as good, and as strong, as the Surfinia® brand. Surfinia® is created by Suntory® Flowers Ltd. (Japan) and introduced onto the European market by MNP flowers (The Netherlands). These days, many regular Petunias are sold under the name “Surfinia”, but chances are that these plants won’t give you the same results as an original Surfinia®. Therefore, we recommend to always ask for the real Surfinia® at your retailer. Only then, you are ensured of the high quality that Surfinia® stands for, for 30 years.
Due to its popularity and significance in the last 30 years, Surfinia has become the generic name for, or synonymous with Petunia in general. This is called a generic trademark, also known as a genericized trademark or proprietary eponym.
Next to that the name Surfinia® is sometimes used for other products like plant feed. This is only allowed with the strict permission in writing from MNP flowers and Suntory Flowers Ltd.
Ask your retailer for the real no #1 trailing Petunia
Ask only for the real Surfinia®!
Many have tried and are still trying to breed a strong, beautifully trailing Petunia, but nobody has managed to copy the appearance and perfect qualities of Surfinia®. Always buy the one and only Surfinia®, the #1 Petunia on the market. The official Surfinia® brand labels are specially designed labels to tell the total story of the Surfinia® brand and its special characteristics. These days consumers want more! They want a special design, more background information, more feeling (experience) with the product and most important, help to create a sea of flowers in their garden and a long-lasting life for its money. All the above things add extra value to the plant (brand), and will be achieved by using official brand labels. By using the branded labels, plants are visible and recognizable on store floors. They give more information and tell a clearer story about the good and different characteristics of the species in comparison to its competitor. This way consumers will come back to the store and hopefully re-buy the same brand, our brand! In the end more plants are sold and everybody in the (supply) chain will benefit.
Eco friendly labels
To emphasize the premium standard of Surfinia®, special labels where designed by FloraMedia. The labels have a natural look & feel and are 100% biodegradable, what makes them sustainable and environmental friendly. An important precedent, that perfectly suits the high quality that Surfinia® stands for.
Why We Do It
We will not keep these Surfinia® designs and information to ourselves. Instead, we want to share them with all our partners, so that our customers (licensees, growers, garden centers, etc.) can profit equally. The goal is not only to sell more plants but also to keep costs low, make a better and more reliable impression on the end consumer and stay ahead of the competition.
MNP flowers (the Netherlands) introduces new plants and varieties from the Japanese breeder Suntory Flowers Ltd., among others, onto the European ornamental horticultural market. MNP flowers has several selection specialists, who all have in-depth knowledge of the European horticultural market. Together they select plants and varieties that suit this market perfectly. They are tested extensively at several testing locations. Next to that MNP flowers carries out market research for every variety, which is very important for “positioning” the product. They think about “product naming” and branding (logo, labels, pots, leaflets, website, etc.). Growers pay a license fee for Suntory® genetics. MNP flowers recoups this license fee to its business partners by creating marketing concepts, arranging free publicity and PR, safeguarding plant quality, etc.