OF AN ICON
This year, MNP and Suntory® Flowers Ltd. Proudly celebrate the 30th anniversary of Surfinia®. What began as a real breakthrough to breed a perfect trailing Petunia from cuttings, has resulted in the best and most widely sold Petunia in the world.
You probably know the iconic images from old city centers somewhere in Europe where Purple, Hot Pink or White Surfinia® are brilliantly cascading from lampposts, bridges and ornamental window boxes at grand hotel windows or cosy homes. Due its strong garden performance, spectacular free flowering habit and its superior weather tolerance. Surfinia® stands for quality that is still top-of-the-bill.
Surfinia® fits all. Whether you wish to create an ultra pink, deep red or purple garden, there is always a flourishing Surfinia® variety that suits you. Nowadays, the Surfinia® collection not only consists of these famous and classic trailing types, but also of very new and early trailing Petunias. By continuously innovating and improving the collection, it is ensured that Surfinia® will remain the worlds top favourite for many more years.
Summertime in the early nineties.
A little girl is running around through the thrilling streets of Disneyland. Feelings of wonderment and happiness delight her. The castles sparkle. The movie figures make her laugh. And the spectacular parades bring the magical park alive. But there’s one moment that enchants her more than anything around her: it’s this extraordinary trailing plant with big and colourful, long lasting flowers. She discovers it hanging on a lamppost. While she is passing by, it dances in the wind. As if it happily reaches its petals to wave at her. Gracefully she touches its purple flowers and smiles. Like a little princess in a loving fairy tale world.
Road tripping in the millennium.
A young woman traveling with her friends through Europe. Sleeping in cosy chalets in the refreshing mountains of Tirol, eating ice cream on the famous Spanish steps of Rome, catching a glimpse of the dazzling nightlife in Amsterdam, and enjoying the creative spirit in Berlin – their bucket list wishes are endless. While they are strolling around through the monumental streets of London, the young woman realizes that although every city in Europe has its own unique character and beauty, there is one thing that they all seem to have in common. It’s this extraordinary plant with big and colourful, long lasting flowers. She finds it perfectly trailing on lampposts, hanging on bridges, and cascading from little ornamental window boxes at grand hotels and cosy homes, in every colour imaginable.
This time next year.
A loving mother going on summer holiday with her husband and children. They will drive along the coast of the French Riviera and spend their lasting days in the marvelous cities of Southern Spain. The charm and diversity that Europe has to offer, it will amaze her, like it did 30 years ago. But there is one thing that will strike her to the core. It’s this thought that, although cities and people change throughout the years, one thing always seems to remain the same. Wherever she goes and whatever she does, it’s there. Still perfectly trailing from lampposts. Still hanging on bridges. And still cascading from ornamental window boxes at grand hotels and cosy homes. As an icon of every city. It’s Surfinia®. An extraordinary plant with big and colourful, long lasting flowers. Shaping the street views of the world for almost 30 years.
Without a doubt Surfinia® is simply the best trailing Petunia in the world. It is not a coincidence that you will find trailing Surfinia®’s wherever you go. It is the oldest, and most popular Petunia produced from cuttings in the world. This beautiful, colourful plant, has been on the market for almost 30 years. And it is still one of the favourites from the consumers. Surfinia® is a high quality plant that fits all. Whether you wish to create a flourishing garden or a colourful city, there is always a variety that suits you.
# Surfinia® girl
MNP flowers (the Netherlands) introduces new plants and varieties from the Japanese breeder Suntory Flowers Ltd., among others, onto the European ornamental horticultural market. MNP flowers has several selection specialists, who all have in-depth knowledge of the European horticultural market. Together they select plants and varieties that suit this market perfectly. They are tested extensively at several testing locations. Next to that MNP flowers carries out market research for every variety, which is very important for “positioning” the product. They think about “product naming” and branding (logo, labels, pots, leaflets, website, etc.). Growers pay a license fee for Suntory® genetics. MNP flowers recoups this license fee to its business partners by creating marketing concepts, arranging free publicity and PR, safeguarding plant quality, etc.